SINGAPORE — Starting from February, locals and tourists will get to experience over 50 exclusive lifestyle and entertainment programmes along the Marina Bay precinct.
The Singapore Tourism Board (STB), Marina Bay Sands and United Overseas Bank (UOB) announced in a joint media release on Thursday (25 January) that the programmes will span across more than 19 Marina Bay precinct stakeholders including hotels, attractions, retail shops and dining establishments.
Drone light show in February
The programmes will kick off with a 10-minute drone light show, The Legend of the Dragon Gate, to be presented at the Marina Bay waterfront in February. It will present the story of the mythical Dragon King, through 1,500 drones set against the Singapore skyline, to usher in the Year of the Dragon amid the Chinese New Year.
Performances will run on 6, 10, 11, 16, 17 and 18 February at 8pm. Visitors can stay on after the show for the Spectra – A Light & Water Show, which runs at 8.30pm and 9.30pm, on the same dates.
Beyond the festive season, further initiatives will be announced to tie in with highly anticipated events such as Taylor Swift’s “The Eras Tour” concerts and Rod Stewart’s “Live in Concert, One Last Time” shows.
Promotions for UOB cardholders
UOB cardholders in Indonesia, Malaysia, Singapore, Thailand and Vietnam can expect exclusive promotions for hotel packages at Marina Bay Sands, The Fullerton Bay Hotel, and Mandarin Oriental. In addition, special deals for attractions like the Esplanade, Gardens by the Bay and Singapore Flyer will also be announced.
Dining privileges at Marina Bay Sands’ celebrity chef and signature restaurants CUT by Wolfgang Puck, KOMA Singapore, Maison Boulud by Daniel Boulud and Mott 32, as well as Fairmont Singapore’s Asian Market Café and Raffles Singapore’s Long Bar, will also be available for these cardholders.
More information on the partnership and programmes can be found at STB’s website and Marina Bay Sands’ website. Promotions for UOB cardholders can be found on the banks website from 8 February.
The offered programmes will build on the marketing efforts of all three parties – STB’s Made in Singapore global brand campaign, Marina Bay Sands’ bay precinct strategy, and UOB’s strategy to provide exclusive access to the best travel, shopping, dining and entertainment events in ASEAN countries. A global marketing campaign will also be launched to highlight the experiences.
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