Hedorfer (left) aims to showcase Germany’s natural and cultural attractions to high-spending travellers across South-east Asia, alongside sights like Berchtesgaden (right); photos by DZT/Farideh Diehl; DZT/Francesco Carovillano
THE NEWS: The German National Tourist Board (GNTB) has reopened its tourism office in Singapore to boost Germany’s destination presence and trade relationships across South‑east Asia.
DETAILS:
WHY IT MATTERS: Targeting high‑spending Southeast Asian travellers through a local office can increase Germany’s tourism receipts and strengthen market ties in a region that is becoming an increasingly important source of visitors.
FAQ
What action did the German National Tourist Board take in Singapore?
The German National Tourist Board (GNTB) reopened its tourism office in Singapore to strengthen Germany’s destination presence and trade relationships throughout South‑east Asia, aiming to tap the region’s high‑spending travelers and promote Germany’s natural and cultural attractions.
Who is the CEO of GNTB who commented on Asia‑Pacific’s importance?
Petra Hedorfer, the chief executive officer of the German National Tourist Board, told TTG Asia that “Asia‑Pacific is becoming an increasingly important source market” for Germany’s tourism industry, highlighting the region’s growing travel flows and its potential to drive future visitor numbers to Germany.
What is the goal of reopening the Singapore office?
The reopened Singapore office will showcase Germany’s natural and cultural sites, such as the Alpine town of Berchtesgaden, to high‑spending travelers across South‑east Asia, aiming to boost German tourism demand from the region. The initiative reflects GNTB’s long‑term strategy to deepen market ties and increase revenue from Asian visitors.
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