[SINGAPORE] In early February this year, British band Coldplay surprised Singapore fans with the release of their music video for Man In the Moon, shot entirely in Singapore. In partnership with the Singapore Tourism Board (STB) and Warner Music Singapore, the four-minute video showcased a public housing estate and key landmarks – including Jewel Changi Airport, Sea Aquarium at Resorts World Sentosa and Fort Canning Park.
The ingenious strategic content marketing play isn’t an isolated case. Over the years, Singapore has been increasingly featured in global pop culture, from OneRepublic’s Runaway music video filmed at Marina Bay Sands SkyPark in 2024 to Billie Eilish’s live performances recorded at Gardens by the Bay in 2022….
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