Independent study shows strong purchase intent for Disney Adventure among Singapore millennials

As the sale period for Disney Adventure ­– Disney Cruise Line’s first ship to homeport in Asia – approaches, a study conducted by YouGov Surveys has found strong purchase intentions among Singapore consumers.

The survey, which was conducted in November with a sample size of 1,050 adults in Singapore, found that 43 per cent of Singapore consumers are likely to consider booking the upcoming cruise, with millennials showing the strongest interest – 56 per cent of them expressing intent to book.

It also noted that while respondents are familiar with the launch of Disney Cruise Line in Singapore, only one in five are very familiar…