Indians bitten by travel bug are a treat for many

Indians are travelling like never before, and overseas tourism boards, destination management companies and luxury hotels are looking to boost arrivals numbers from India further through newer strategies, attractions, offers and partnerships.

On Wednesday, Thomas Cook (India) and SOTC Travel signed a ‘strategic’ two year partnership with Korea Tourism Organization aimed at increasing visibility for the destination in the ‘high potential’ India market.

In 2024, South Korea welcomed over 176,000 Indian travellers, reflecting a 44% increase from the previous year, said Myong Kil Yun, regional director, India and SAARC countries at Korea Tourism Organization. “The rising global influence of Hallyu—spanning K-pop, K-dramas, and…