LONDON, UK – Komodo, the global social media and influencer marketing agency, whose clients include Intercontinental Hotels, South Australia Tourism and Tui, has launched “The Journey” – a ‘first of its kind’ marketing platform for the travel sector that aims to redefine tourism marketing.
Harnessing TikTok and its powerful algorithm, gamification, creator-led entertainment, and audience participation are hallmarks of “The Journey” where influencers will compete in a range of interactive challenges that showcase a destination by telling unique stories that build credibility and drive visitor numbers.
The platform, whose official partners include TikTok, Revolut, and leading luggage provider Samsonite, is set to …
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