Komodo, social media and influencer marketing agency, has launched The Journey, a first-of-its-kind marketing platform for the travel sector that aims to redefine tourism marketing.
Harnessing TikTok and its powerful algorithm, gamification, creator-led entertainment, and audience participation, The Journey is where influencers will compete in a range of interactive challenges that showcase a destination by telling unique stories that build credibility and drive visitor numbers.
The platform, whose official partners include TikTok, Revolut, and luggage firm Samsonite, is set to launch with inaugural client, Singapore Tourism Board (STB) Oceania, targeting visitors from Australia and New Zealand in the first instance, with activity…
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