Singapore Tourism Board and MakeMyTrip will collaborate on initiatives and campaigns aimed at increasing inbound travel to Singapore in 2024, the company said. Singapore’s tourism board will also leverage MakeMyTrip’s market expertise to create exclusive holiday packages tailored for Indian consumers.
“Singapore was one of the top three searched international destinations on our platform last year, advancing from fifth place in 2022. The widespread interest for this destination from across India underscores its appeal,” said Mr Rajesh Magow, Co-Founder and Group CEO, MakeMyTrip.
Singapore continues to enhance its offerings, streamline travel access, and provide amenities catering to Indian preferences, making it highly attractive to an increasing number of Indian travelers, he added.
Confident about the prospect of tourist arrivals from India, a a senior Singapore tourism official had said in March that Singapore is prioritising the expansion of its hospitality infrastructure, particularly hotel rooms. Before the pandemic, Singapore welcomed 1.4 million Indian tourists in 2019, with a rebound to 1.1 million in 2023.
Singapore is not only focusing on tourist traffic from India but also on business travelers, considering the growing trade between both countries and the flourishing Indian economy, Poh Chi Chuan, Executive Director of Exhibitions & Conferences at the STB had told PTI.Indian travelers enjoy robust connectivity to Singapore, with direct flight connections available from 17 cities in India. “We are delighted to commence this journey with MakeMyTrip under our first-ever MOU with an online travel platform in India. Through this partnership, we want to deepen Indian consumers’ brand affinity for Singapore and reinforce the city’s appeal and enhanced offerings for various segments of Indian visitors,” Melissa Ow, Chief Executive, Singapore Tourism Board said.
