NEON, a global entertainment company, has marked another significant achievement with its groundbreaking event, Avatar: The Experience at Cloud Forest, Gardens by the Bay, Singapore. This immersive attraction, inspired by the Avatar films, has now welcomed over 2.5 million visitors, setting a new benchmark in the entertainment industry.
Avatar: The Experience opened its doors on October 28, 2022, and in just over 14 months, it has attracted a staggering number of visitors from around the globe. The experience reached its peak on December 24, 2023, when it set a record for daily attendance with 12,251 guests. This feat was celebrated by NEON’s executives, including Mr. Ron Tan, Executive Chairman & Group CEO, and Gardens by the Bay’s CEO, Mr. Felix Loh. The attraction’s success is a testament to NEON’s innovative approach and commitment to delivering unique and immersive experiences.
The event earned global recognition for its creative and technological excellence, winning the ‘Outstanding Attraction Experience Award’ at the 2023 Singapore Tourism Awards. NEON partnered with Disney, Lightstorm Entertainment, and the Singapore Tourism Board to create this event, demonstrating the power of effective collaborations in achieving groundbreaking success.
In addition to its commercial success, NEON has also made significant contributions to society. The company has partnered with Gardens by the Bay’s Gift of Gardens program to conduct nearly 50 Corporate Social Responsibility (CSR) visits, benefiting over 3,500 individuals from various charity organizations. This initiative reflects NEON’s commitment to giving back to the community and making a positive impact.
With the conclusion of Avatar: The Experience, NEON and Gardens by the Bay express their anticipation for creating more innovative and immersive experiences for audiences worldwide. In a recent announcement, NEON revealed a collaboration with Boston Dynamics through its subsidiary ANIMAX. This partnership is set to revolutionize the media and educational industries, showcasing once again NEON’s commitment to pushing boundaries and creating unique experiences.
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