Paul Shih appointed Director of Taiwan Tourism Administration, Singapore office, ET TravelWorld

The Taiwan Tourism Administration (TTA) has appointed Paul Shih as the new Director of its Singapore office. Shih brings extensive experience from various leadership roles across different sectors. In his new role, Shih will oversee TTA’s operations in India, Australia, New Zealand, Singapore, and the Middle East, preparing the organisation for its next phase of growth. He succeeds Joseph Cheng, who played a crucial role in reviving Taiwan’s post-COVID tourism initiatives in several key markets, including India.

Shih’s responsibilities will include boosting Taiwan’s visibility and awareness in these markets, as well as driving tourism…