Paul Shih appointed Director of Taiwan Tourism Administration, Singapore Office

Taiwan Tourism Administration (TTA), the destination marketing organisation responsible for the promotion of Taiwan as a premier travel destination, has announced the appointment of Paul Shih as the Director of TTA, Singapore Office. Shih brings a wealth of knowledge, significant experience and proven leadership roles from across sectors in key positions.

In his new role, Shih is responsible for India, Australia, New Zealand, Singapore, and the Middle East tourism markets. He will oversee all of TTA’s operations in these markets to prepare Taiwan Tourism for its next phase of growth. He replaces Joseph Cheng who held this role earlier and was instrumental in relaunching Taiwan’s post-COVID tourism interests in…