The tourism board has plans to attract business travellers, young adults, and cruise passengers, given it is looking to collaborate with Disney Adventure ship for an exclusive cruise product home-ported from Singapore starting in 2025. Tan expressed optimism, saying, “We hope to launch our first product next year.”
Also read: Indian tourists visiting Singapore for leisure travel on the rise
To achieve its goal of returning to pre-Covid tourist arrivals from India, STB is working with trade partners, media relations, and influencers. Recognising Bollywood’s influence in generating interest in destinations, STB is engaging with production houses for collaborations to showcase Singapore to Indian audiences.
Highlighting that there is direct and indirect air connectivity between Singapore and 17 Indian cities, Tan stressed that this will boost Indian footfalls to the Garden City in 2024. Singapore ranks India as the fifth largest source market for tourism, with substantial spending by Indian visitors contributing significantly to the tourism sector.
As global travel recovers, STB is targeting an 84% recovery of pre-Covid levels for international visitor arrivals in 2024.
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The STB is also directing attention towards attracting business travelers, young adults, and cruise passengers, with plans to collaborate with Disney Adventure ship for an exclusive cruise product home-ported from Singapore starting in 2025. Tan expressed optimism, saying, “We hope to launch our first product next year.”
To achieve the goal of returning to pre-Covid numbers from India, STB has intensified efforts through various channels including trade partners, media relations, campaigns, social media programmes, and influencers. Furthermore, recognizing Bollywood’s significant influence in generating interest in destinations, STB is actively engaging with production houses for collaborations to showcase Singapore to Indian audiences.
Highlighting the robust air connectivity between India and Singapore, Tan noted, “With so many Indian cities (17) connected with Singapore, there will be a boost in Indian travellers visiting the Garden City in 2024.” Singapore ranks India as the fifth largest source market for tourism, with substantial spending by Indian visitors contributing significantly to the tourism sector.
As global travel recovery progresses, STB remains optimistic about tourism growth, targeting around 78% to 84% of pre-Covid levels for international visitor arrivals in 2024. Tan concluded, “Looking at the growth in the tourism sector in India, this year we hope that these rankings will continue.”
