The Singapore Tourism Board (STB) has launched its “Made in Singapore” (MIS) global positioning campaign that features Singapore’s status as a culinary capital and food haven. The campaign showcases Singapore’s diverse and innovative culinary landscape to a global audience and aims to raise awareness, rekindle interest and drive demand. It also invites visitors to experience Singapore’s unique gastronomic offerings.
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Kicking off this campaign is a short 30-second song titled “What do I eat first?”, created in collaboration with lead vocalist Paddy Ong from Singaporean indie-pop band, Club Mild. The song blends with vibrant visuals that aim to…
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