The Singapore Tourism Board (STB) is pushing ahead with its ambitious Tourism 2040 Roadmap, expected to generate around S$50 billion ($37 billion) in tourism receipts by the end of the next decade. But the plan is not just about increasing tourist numbers – it aims to attract a higher-value, deeper form of tourism, prioritising meaningful experiences, sustainable development, and long-term economic resilience.
By 2025, Singapore anticipates welcoming 17 to 18.5 million international visitors, building on the 16.5 million recorded in 2024. Tourism receipts have almost returned to pre-COVID levels, totalling S$27.5 billion to S$29 billion in 2024 (approximately $20.9 billion to $22 billion). Top source markets include China,…
