SINGAPORE, 18 April 2025: The Singapore Tourism Board (STB) inked seven MOUs and a collaboration agreement on the sidelines of its recent annual Tourism Industry Conference (TIC).
“The strategic partnerships forged with local businesses and global stakeholders will strengthen Singapore’s position as a leading destination through enhanced marketing reach, deeper consumer insights, and co-created innovative experiences,” STB said in its press release.
The collaborations leverage each party’s strengths and underscore STB’s commitment to working hand-in-hand with industry partners to drive sustainable…