Singapore Tourism Board (STB) and global travel app Skyscanner have signed a two-year Memorandum of Understanding (MOU) to promote Singapore to travellers.
The MOU was signed by Melissa Ow, chief executive of Singapore Tourism Board (STB) and John Mangelaars, CEO of Skyscanner in a private ceremony at the STB office in Singapore on 15 October.
This multi-year partnership will see both organisations collaborating on the following strategic areas:
- Joint marketing campaign: sharing data for smarter targeting to reach consumers in new ways
- Driving brand awareness: co-branding and using the strengths of both brands in key growth markets
- Co-ideating a stopover solution: both parties will explore ways to improve the consumer booking and…
