The Singapore Tourism Board (STB) has announced the appointment of Serene Woon as Area Director-Designate for India, the Middle East, and South Asia (Mumbai), effective 1 May 2025. Woon will take over the full responsibilities of the role on 1 July 2025.
Based in Mumbai, she will be responsible for leading STB’s destination marketing strategies across West and South India, alongside overseeing engagement in the Middle East and South Asia. Her appointment also signals renewed focus on deepening Singapore’s tourism links with Indian travellers.
Woon joined STB in 2010 and has held various leadership roles across key international markets. As Area…
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