The Singapore Tourism Board (STB) announced the appointment of Serene Woon as Area Director-Designate, India, Middle East, and South Asia (Mumbai), on 1st May, 2025 and will assume the full director role on 1st July, 2025.
Based in Mumbai, Woon will oversee West and South India markets, as well as the Middle East and South Asia regions, while leading STB’s pan-India destination marketing efforts.
Woon brings over a decade of experience at STB since 2010, having served as Area Director in South Korea and Malaysia where she drove significant market growth. She successfully led STB’s branded entertainment initiatives in South Korea and expanded the Board’s presence in Greater Busan and East…