STB and Grab are encouraging visitors to explore neighbourhoods such as Katong-Joo Chiat through an enhanced Singapore Grab Travel Pass offering transport discounts
THE NEWS: Singapore Tourism Board (STB) and Grab have launched a three‑month marketing campaign, running from August to October, to persuade Southeast Asian visitors to explore more of Singapore’s precincts and increase their spending.
DETAILS:
WHY IT MATTERS: By pairing the STB’s tourism promotion with Grab’s extensive mobility platform, the campaign aims to drive higher visitor spend across lesser‑known precincts and boost overall tourism revenue from the fast‑growing Southeast Asian market, giving travel operators a new channel to reach these travelers.
FAQ
When does the STB‑Grab marketing campaign run?
The three‑month campaign, launched by the Singapore Tourism Board and Grab, runs from the start of August until the end of October, focusing on attracting travelers from Southeast Asian markets to Singapore and promoting various neighbourhoods and an enhanced travel pass.
Which neighbourhood is highlighted for visitors to explore under the campaign?
The campaign highlights the Katong‑Joo Chiat neighbourhood, encouraging tourists to discover its cultural and culinary attractions as part of a broader push to spread visitor spending across Singapore’s precincts.
What new benefit does the enhanced Singapore Grab Travel Pass provide?
The upgraded Singapore Grab Travel Pass now includes two extra ride vouchers in addition to existing transport discounts, giving tourists more opportunities to move around the city affordably while encouraging them to visit a wider range of attractions.
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