The Singapore Tourism Board (STB) has launched the Made in Singapore (MIS) global positioning campaign to promote Singapore’s status as a culinary capital and food haven.
The social-first campaign showcases Singapore’s vibrant, diverse, and innovative culinary landscape to a global audience, aiming to boost awareness, rekindle interest, and drive demand. It invites visitors to experience Singapore’s unique gastronomic offerings.
The campaign, created with BBH Singapore, Zenith Media, and Digitas of The Shophouse @ Publicis, aims to showcase Singapore’s dynamic and diverse culinary…
