Singapore Tourism Board (STB) has appointed Marissa Sim as Area Director, Northern and Southwestern Europe.
In this role, she will lead the strategic planning, business development initiatives, trade engagement and marketing for Singapore.
She is responsible for the United Kingdom, Ireland, Spain, Portugal and the Nordics.
She assumes the position on 1 December 2024.
The position is based in London.
She was Assistant Director, Hospitality Industry Development where she worked with hotel partners in Singapore to drive business recovery focusing on technological advancement and sustainability.
She also played a key role in the development of the Hotel Sustainability Roadmap, in partnership with the Singapore…
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