Singapore Tourism Board (STB)’s Oceania bureau has gone with international social media and influencer marketing agency Komodo to launch a new marketing platform called The Journey.
The travel-centric platform aims to redefine tourism marketing in partnership with TikTok, Revolut, and luggage brand Samsonite.
STB executive director for its international group and Oceania Oliver Chong said of the initiative: “We’re excited to partner with Komodo on the inaugural edition of The Journey, which is a novel and innovative way for us to connect with visitors and highlight the unexpected experiences Singapore has to offer. Showcasing what the destination has to offer through the lens of these six content…
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