Singapore Tourism Board (STB) and Skyscanner have inked a two-year agreement to promote Singapore as a preferred travel destination.
Signed by STB chief executive Melissa Ow and Skyscanner CEO John Mangelaars on October 15, this multi-year collaboration will focus on joint marketing campaigns, enhancing brand awareness, and developing a unique stopover solution to attract more visitors to Singapore.
STB expects 15 to 16.5 million tourist arrivals and S$27.5 to S$29 billion (US$20.7 to US$21.9 billion) in tourist spending in 2024.
The positive recovery in visitor arrivals comes off the back of Singapore’s growing pipeline of visitor experiences – some…
