The Singapore Tourism Board (STB) recently launched the Made in Singapore (MIS) global positioning campaign that cements Singapore’s status as a Culinary Capital and food haven through the medium of song.
The social-first campaign showcases Singapore’s vibrant, diverse and innovative culinary landscape to a global audience, aiming to boost awareness, rekindle interest, and drive demand. It invites visitors to experience Singapore’s unique gastronomic offerings.
Created with BBH Singapore, Zenith Media, and Digitas of The Shophouse @ Publicis, this new campaign aims to showcase Singapore’s dynamic and diverse culinary landscape, targeting travellers from key markets including Australia, the US,…
