‘Swift effect’ hits Singapore with hotels, flights booked out

“A lot were booked already, so I had to book a more expensive hotel,” she said.

The Fullerton Hotels and Resorts, as well as the Fairmont Hotel, said demand for rooms during the concert period had risen.

Big spenders have taken up Marina Bay Sands’ luxury packages named after Swift’s hit songs, such as Shake it Off and Stay Stay Stay.

The hotel’s S$50,000 (US$37,230) “Wildest Dreams” package includes VIP tickets, fine dining, a hotel suite, limousine transfers and passes to tourist attractions. The hotel said all its packages were sold out.

Singapore Airlines and Malaysia Airlines said there had been increased demand for Singapore-bound flights but could not say whether it was solely due to the “Swift Effect”.

A large contingent of Malaysian Swifties will be crossing into neighbouring Singapore.

“It’s a dream come true. I feel excited and nervous,” said Harith Arsat, a 20-year-old student who will be making his first overseas trip from Kuala Lumpur.

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Taylor Swift, Coldplay spark concert tourism boom in Southeast Asia

Taylor Swift, Coldplay spark concert tourism boom in Southeast Asia

However, not everyone was happy when Swift’s only Southeast Asia stop was announced, including fans and governments in some of Singapore’s neighbours.

Travelling to Singapore is expensive for many in the region due to high currency exchanges, to say nothing of ritzy hotel packages.

Some were also unhappy because Singapore provided a grant to help secure Swift’s record-breaking tour for the city state.

Officials from the culture ministry and Singapore Tourism Board, citing business confidentiality, declined to say last week how much was paid, or whether an exclusivity deal had been signed to make Singapore Swift’s sole Southeast Asian stop.

That followed reports that Prime Minister Srettha Thavisin had told a business forum in Bangkok that Singapore had indeed made such a deal.

The Singapore officials did not address Srettha’s comments directly but said Swift’s shows were “likely to generate significant benefits to the Singapore economy”.

Coldplay performed six sold-out shows in January and coming acts include Bruno Mars, Sum 41 and Jerry Seinfeld.

“Singapore started to open faster than others after the pandemic and its first-mover advantage and concerted efforts to bring in acts, events and conventions has helped,” said Song Seng Wun, economic adviser for CGS International. “That momentum has been building up.”

Wildest dreams: Singapore lures Taylor Swift with grant for sold-out gigs

Millions scrambled for tickets when they went on sale last year, which led to a rise in online scams targeting desperate Swifties.

Regardless of the dangers, Ericko Dimas Pamungkas, 25, in Jakarta logged in to three devices to get a ticket queue number.

“I got very lucky. I feel like this concert is one of the most important moments for me,” he said.

Swift has evolved from a singer with relatable lyrics into a canny businesswoman and the world’s biggest pop star, and fans believe there is plenty to learn from the 34-year-old.

“I appreciate Taylor’s candidness and what she stands for such as rights, generosity and compassion,” said Spencer Ler, a Singaporean pilot who queued for 22 hours to get tickets for his daughter and her friends.

“It’s something the girls can learn from.”