Taylor Swift effect: Singapore hotels, airlines see up to 30% spike in regional demand | World

Singapore (VNA) – American pop star
Taylor Swift has yet to arrive but the knock-on effects of her upcoming stop in
Singapore are already being felt and are likely to be wide-ranging.

Hotels and airlines said demand for flights and
accommodation around the dates of Swift’s concerts has increased up to 30%, according
to Channel NewsAsia (CNA).

Earlier, the Singapore Tourism Board (STB) said it
provided a grant to help bring Swift’s Eras tour to the country next month, her
only stop in Southeast Asia.

It is likely to generate significant benefits to the
Singapore economy, especially to tourism activities such as hospitality,
retail, travel and dining, as has happened in other cities in which Taylor
Swift has performed, said the tourism board and the Ministry of Community,
Culture and Youth (MCCY) in a joint statement.

According to
one expert, Swift’s concerts in Singapore could generate revenue in the
ballpark of and possibly exceed the estimated 787 million USD in economic value
from her time in Melbourne, Australia.    

Singapore is one of the two stops in Asia for Swift,
having performed four shows in Tokyo earlier this month. The star has sold out
all six of her shows here, which will be held starting from March 2.

More than 300,000 tickets have been sold, with a
“significant” number of fans travelling from other countries, said the MCCY and the STB.

Demand for flights to Singapore on both Singapore
Airlines and Scoot has increased in March, particularly from Southeast Asia,
the airlines said.

Viterale added that the majority of the reservations
originate from Southeast Asia.

Other hotels like M Hotel Singapore and One Farrer
are also seeing increases of up to 30% in demand from Southeast Asia./.