Customer support and marketing are the two most common business functions generative artificial intelligence (AI) is being used for in the travel and tourism landscape today, observes Wong Ming Fai, chief technology officer at the Singapore Tourism Board.
In this episode of TTG Conversations: Five Questions video news series, Wong discusses other functions of generative AI, motivations for travel and tourism business owners to hop on the the bandwagon, how they can get started with available information resources and assistance through the tourism bureau, and more digital transformation ideas.
