Africa’s Eden, the gateway to the tourism network of Botswana, Namibia, Zambia, and Zimbabwe, will host its 2024 Hosted Buyer Show at Ciêla Resort & Spa in Lusaka from April 22-25.
The event places a particular focus on African buyers from southern Africa, East Africa, Indian Ocean Islands as well as some from West Africa. The exhibitors are all Africa’s Eden members.
“We are aiming to highlight the work and value of our African-domiciled agents who do not often get as much credit for the amount of business they support in the industry. The show is in recognition of how much business African buyers give to our destinations,” Africa’s Eden CEO, Jillian Blackbeard, told Tourism Update.
Thus far, 40 buyers and 37 exhibitors have confirmed their participation at the event, although it is expected to grow to a total of 100 buyers and exhibitors.
The trade show also offers pre- and post-fam tours six days before and six days after the event.
“Having an in-destination show…
