The message at Indaba’s Business Opportunity Networking Day (BONDay), the precursor to Africa’s Travel Indaba 2024 (ATI2024), was clear – collectively, Africa’s potential for economic growth through tourism is “unlimited”.
And ATI2024 served as a catalyst for collaboration to advance fair trade, female empowerment, sustainability and addressing climate change, said South African Tourism CEO, Nombulelo Guliwe.
She added: “Let’s harness the power of tourism, not only to create lasting economic power but to cultivate greater understanding of who and what we are, thereby enhancing our destinations’ appeal and attractiveness to both domestic and international travellers.”
Deputy Minister of Tourism, Amos ‘Fish’ Mahlalela, agreed, noting in his BONDay opening address: “It is up to us as Africans to open the world’s eyes to what we have to offer as a continent and take charge of the narrative, because only when we are proactive, will we control our…
