Africa’s travel and tourism market is projected to reach a revenue of US$24.42bn in 2024, according to a report by Statista.
It is expected to grow annually at 4.98% to a market volume of US$29.66bn by 2028.
The largest segment in this market is hotels, which is projected to have a market volume of US$12.1bn in 2024.
The number of users in hotels is expected to be 119.5 million by 2028.
The report highlights the following factors that are shaping the industry in Africa:
- Customer preferences: Travellers in Africa are increasingly seeking unique and authentic experiences, driving the demand for cultural and adventure tourism. Tourists are drawn to the diverse landscapes, wildlife, and rich cultural heritage that the continent has to…
