Small, medium and micro enterprises (SMMEs) will play a pivotal role in the promotion and growth of the tourism industry in Kenya under a new partnership agreement signed by the Kenya Tourism Board (KTB) and the Tour Operators Society of Kenya (TOSK).
The agreement enables the entities to undertake collaborative marketing campaigns showcasing Kenya’s diverse tourism offerings across all 47 counties and hidden gems beyond the traditional circuits.
Speaking during the signing ceremony at the KTB offices in Nairobi, KTB CEO June Chepkemei underscored the critical need to harness the potential of SMMEs for the sustainable growth of the tourism sector.
“This partnership formalises and solidifies our long-standing collaborative efforts. We…
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