Artificial intelligence (AI) is not a new phenomenon. Microsoft Azure introduced AI and machine learning capabilities back in 2018. Believe me, six years in the world of technology is a long time – and just long enough to have passed through important adoption hypes and lows (pun intended). Why is this important? Well, because as a technology matures, the ways in which it is applied become more varied and we start to see practical use cases emerge for different types of industries and jobs. One of the most relevant (and potentially disruptive) use cases of AI in the travel industry is its application to travel content.
Why content matters more than ever
In the travel industry, content is king. It is the visual storyteller that…
