From January to August 2024, South Africa welcomed 280 000 visitors from the US – a 7% increase compared with the same period in 2023. Arrivals are currently at 99.7% of pre-pandemic levels.
Canada also showed positive progress with arrivals increasing by 4.1% during the same period, reaching 85.9% of pre-pandemic levels. “We are confident that, by year-end, US arrivals will surpass pre-pandemic figures,” says Dinky Malikane, South African Tourism (SAT) Regional GM: Americas.
Malikane credits SAT’s proactive engagement with top travel trade consortia and associations, which have been instrumental in driving destination awareness, affinity and conversion through focused campaigns and activations in North America.
“Recent…
