A new initiative is using art and creativity to combat rhino poaching in South Africa.
Launched this week by non-profit organisation Rhino Disharmony, the Saviours’ Army calls for a united stance against rhino poaching with the slogan, ‘Will you stand with us?’.
The campaign’s website states: “We are fighting a war against rhino poaching and a war needs an army. But unlike the enemy we face, our army is a peaceful one. One that instead of taking lives, saves them.”
It uses evocative imagery, social media, and events such as the launch event held at the Winchester Hotel in Cape Town on Monday, to raise awareness of the plight of rhinos in South Africa and reshape perceptions about the use of rhino horn.
The event, attended by Grammy-award-winning composer Harold Faltermeyer, also featured the première of a new video produced by Dylan Boerstra, a fashion show featuring Boss Models, and rhino scarves created by the children of the Lalela art project.
The visuals for the…
