Travellers are increasing their budgets for African safaris, booking their trips further in advance and showing growing interest in alternative destinations. This is according to comprehensive new research from Go2Africa harnessing data from over 100 000 enquiries between 2022 and 2024.
Go2Africa’s 2024 Annual African Safari Report notes that the average budget for a safari shifted from the US$5 500 to US$6 500 bracket in 2023 to between US$5 500 and US$7 500 in 2024. This aligned with higher demand for longer trips: Go2Africa found that enquiries for trips lasting less than one week dropped by 40% while enquiries for longer durations increased.
“The higher budgets reflect a combination of an increase in desire for premium…
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