Booking technology platform Profitroom has announced a global partnership with its new majority shareholder – private equity firm MCI Capital S.A. – to expand the global reach of its award-winning direct booking solutions.
MCI Capital, which focuses on investment in digital companies, acquired 65% of Profitroom in April, at a cost of over €60.4 million. The acquisition has garnered significant attention, attracting interest from over 50 funds and companies eager to align with the vision set forth by the two entities.
Regarding the acquisition, Marcin Dragan, Profitroom’s Founder and CEO, said: “Profitroom’s profitability has consistently fuelled our reinvestment into further development. With our new partnership, our aim is clear: to embark on an accelerated growth trajectory through amplified investment in innovative products.”
Profitroom is now setting its sights on Western Europe, Africa, and Latin America, as well as expansion into the Middle East and Asia.
While MCI…
