With South Africa’s position as one of the traditional gateways to broader Southern African experiences, the SADC Business Council Tourism Alliance highlights the strategic importance of the newly appointed South African Tourism Board and CEO, Nombulelo Guliwe.
A strong SA Tourism organisation is key to maximising the sector’s economic potential and bolstering integrated tourism development across Southern Africa, confirms the Tourism Alliance, which is a non-profit association comprising the apex private-sector tourism associations across SADC, including the Tourism Business Council of South Africa (TBCSA)
“South Africa’s longstanding role as an aviation hub and starting point for multi-country itineraries presents a unique opportunity for regional collaboration,” said Tshifhiwa Tshivhengwa, Interim Chair of the SADC Business Council Tourism Alliance.
“A strong and driven South African Tourism is key to unlocking shared benefits, especially around Transfrontier Conservation…
