Operators have called on the government of Tanzania to build on effective marketing initiatives as well as infrastructure and access improvements that have stimulated the region’s rapid post-COVID tourism recovery while guarding against the threats faced by iconic safari areas.
The country is registering back-to-back years of record-breaking tourist arrivals. In a stakeholder meeting in February, Tanzania’s Minister of Natural Resources and Tourism Pindi Chana reported an all-time high of 2.14 million international arrivals in 2024 – 14% higher than 2023’s record of 1.8 million.
Jeremiah Chege, Head of Sales and Marketing at Sense of Africa East Africa, said innovative marketing initiatives play a pivotal role in the…
Boutique Travel VC raises investment cap from $1.5M to $10M to lead rounds and support portfolio companies through growth Travel...
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