Hotels face a myriad of challenges in their quest to balance profitability whilst accommodating and retaining a surge of international tourists. Among these challenges are the increased costs associated with factors such as load shedding, crime and poor infrastructure.
The latest full-year international tourist arrivals to South Africa reveal an impressive 8.5 million visitors from January to December 2023 – a 48.9% increase compared with 2022. In February 2024 arrivals saw an additional 8% increase. Although the industry is thrilled with the surge in demand, consistently meeting and exceeding expectations while managing expanding charges and costs remains a challenge.
Navigating this challenge is complex. Often overlooked, the…
