The City of Cape Town has set its sights on India’s rapidly growing outbound tourism market with a new marketing campaign aiming to attract visitors.
This March, Mayoral Committee Member for Economic Growth James Vos will lead a high-level delegation, including representatives of Cape Town Tourism and CapeBPO, to key cities in India. The visit will aim to position Cape Town as a premier destination for Indian tourists and businesses with focus on expanding tourism, securing direct flights and attracting investment.
Vos highlighted the significance of this initiative, citing projections that India’s outbound travel market will reach 39 million travellers by 2028 – up from 28.2 million in 2023. Additionally, the World Travel &…
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