Prospective visitors can now virtually tour Cape Town. The immersive experience stems from a partnership between a global leading destination marketing organisation (DMO) Cape Town Tourism (CTT) and virtual tours agency, Gecko Digital Global.
Leigh Dawber, CMO of Cape Town Tourism, says the destination marketing company is always looking for new and innovative ways to inspire potential travellers to choose Cape Town. “With the influence of immersive digital experiences, research shows that 70% of people who view a virtual tour online link through to a direct booking opportunity. Tourism bookings can be extrapolated into tourism expenditure and job opportunities in Cape Town, which is Cape Town Tourism’s ultimate goal.”
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