According to International Meetings Statistics Report 2023, an average of over 10 000 association meetings were held across various countries and continents last year.
Africa currently hosts only 2% of global association meetings with South Africa hosting the largest number (93), followed by Rwanda (around 32).
Kenya hosted 29 meetings, ranking it 60th globally. This highlights Africa’s need to tap into this sector, which surpassed pre-pandemic levels last year, faster than previously predicted, to reach a record US$1.5 trillion, according to the latest report from the World Travel & Tourism Council (WTTC).
Countries in East Africa are working towards establishing strong national convention bureaus to tap into this revenue and…
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