After the pandemic, domestic travel has rapidly recovered to pre-pandemic levels, reaching a 120% recovery rate in 2022. By the end of 2023, domestic trips had already reached over 130% of the 2019 level. While the number of domestic trips increased, the average length of stay remained constant at three days. Encouragingly, domestic spending in 2023 saw an increase of over 80% compared with spending in 2019. This exceptional performance demonstrates the resilience of the domestic market. A closer look at the preferences of domestic tourists provides valuable insights that will help the industry maintain this resilience and unlock further potential in the domestic market.
Exploring domestic lifestyle and preferences
SA Tourism regularly studies domestic tourists’ lifestyles and preferences to encourage and facilitate more domestic travel. This study helps to gain ongoing insight into the key strategic consumer segments within the domestic tourist population and to develop a…
