The UN Tourism Africa department remains committed to its member states and the advancement of the UN Tourism Agenda for Africa – Tourism for Inclusive Growth. Over the past years, our member states have collaborated with us on key priorities to bring about transformative change in the African tourism sector.
Despite global challenges, our sector has shown remarkable resilience, with arrivals reaching 88% of pre-pandemic levels in 2023, and Africa itself surpassing expectations with 96% of pre-pandemic visitors in 2023, with robust demand from European markets, with Ethiopia (+30%), Tanzania (+20%) and Morocco (+11%) all exceeding their 2019 numbers through October or November 2023.
Key themes such as branding, safety and security, digital transformation and investment promotion have remained central, underscoring our objective for sustainable growth. Through partnerships and strategic initiatives, we continue to pave the way for a brighter future for African tourism.
As we work…
