Durban Tourism has announced a partnership with Paramount Pictures aimed at showcasing the city as a premier global destination. Spanning the 2024/25 and 2025/26 financial years, this collaboration seeks to promote Durban’s vibrant attractions, unique products, and unforgettable experiences to both African and international audiences.
The strategic alliance with Paramount International is designed to enhance awareness of Durban as a must-visit destination. It aims to reshape perceptions of eThekwini by fostering a positive narrative and creating seamless opportunities for tourists to explore the city.
As part of this groundbreaking initiative, Durban Tourism and Paramount will co-produce a 30-minute destination lifestyle…
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