The East African Community (EAC) will, for the first time, participate as a unified tourism bloc at ITB Berlin 2025 from March 4-6. Under the theme “Visit East Africa: Feel the Vibe”, the region will highlight its diverse attractions.
EAC Secretary General Veronica Nduva said this initiative is part of a broader effort to attract international tourists and investors by showcasing the region’s natural beauty, cultural heritage and world-class attractions.
The EAC stand will promote the region’s multi-destination tourism opportunities including wildlife, adventure, culture and coastal tourism.
Tourism is a major economic driver for the EAC, contributing significantly to foreign exchange earnings and employment. The region recorded…
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