The Chinese travel market is one of the most lucrative in the world, and with a growing luxury segment, tourism operators are clamouring to capture their attention. And the way to Chinese partners and travellers’ hearts is through their mobile phones, says MD of Travel World China, Lin Yu.
Speaking during a recent webinar hosted by the African Travel and Tourism Association, Yu shared insights into forging connections and breaking into this market.
Develop the right marketing materials
Yu says rehashing marketing strategies designed for Western audiences won’t fly in the Chinese market and digital content should be created to specifically cater for the interests and preferences of the target audience.
“It’s more work, but the payoff is worth it,” says Yu.
Marketing materials should not just include sales brochures, but should also be designed to educate Chinese-based agencies who might not know the product. She also advises collaborating with Chinese brands and…
