The travel and hospitality industry is on the brink of a transformation unlike any seen before, driven by the rapid rise of generative AI (GenAI).
Speaking at WiT Africa in Cape Town on March 13, Chris Hemmeter, a venture capitalist from Thayer Ventures who has invested in over 35 travel tech companies worldwide, urged the industry to address its cynicism about what he believes will be a shift that will reshape the entire travel supply chain.
The industry has evolved significantly over the years. It was once built on static marketing strategies before transitioning to new forms of display and distribution. The late 1990s saw the rise of online travel agencies (OTAs), which dominated the sector for well over a decade. More recently,…
