The IIE School of Hospitality & Service Management, which has campuses in Newlands, Cape Town, and Rosebank, Johannesburg, has responded to the latest trends released by hospitality and travel website, Revfine.
According to the website, the latest trends in the hospitality industry for 2024 are:
- Sustainability: Strong focus on eco-friendly initiatives in hospitality.
- Artificial Intelligence (AI): Increasing use of AI for customer service improvements.
- Contactless technology: Increasing importance for guest safety and convenience.
- Health and wellness: Growing focus on health-centric services and amenities.
- Local experiences: Emphasis on offering authentic local cultural experiences.
- Smart room technology: Growing adoption for enhanced guest control.
- Flexible spaces: Designing spaces for various guest needs.
Marna Swanepoel and Dustin Pieterson, lecturers in Tourism and Hospitality Management at The IIE School of Hospitality & Service Management, believe that sustainability…


















