Only a few weeks before the one of the leading global travel trade shows opens its doors, ITB Berlin has reported impressive booking levels, with almost 90% of the exhibition area now occupied.
The wide range of exhibitors, including a strong increase in exhibitors from the Host Country Oman and other Arab states, as well as from Turkey, Greece, Asia, and Africa, and the mobility, tech, and cruise industries, reflects the global importance of the event.
“Exhibitors returning to the show such as Emirates airline and Liechtenstein, as well as newcomers such as Disney, São Tomé and Principe, and Air India add an extra dynamic to the event,” the organisers of ITB Berlin, Messe Berlin, said in a press release.
Additional highlights include a new focus on German-speaking countries in hub27, new ITB MICE HUB in Hall 8.2, and new ITB Sustainability Lounge in Hall 4.1.
“For ITB Berlin, which takes place from March 5-7, the prospects are excellent in the final run-up to the event….
